✨ ALFAPARF Milano – The Italian House of Beauty ✨

Founded in 1980 near Milan, ALFAPARF Milano is Italy’s leading professional haircare brand and a global authority in salon-exclusive colour, care, and styling 🌍. From its signature Semi di Lino range to innovative colour systems like EOC3 and Color Wear, the brand fuses science, creativity, and couture-inspired performance.

💡 Born from Italian dynamism and fuelled by innovation and elegance, it supports hairstylists worldwide with advanced training and a passion for excellence. Committed to sustainable beauty, ALFAPARF actively reduces environmental impact and promotes ethical business practices through a global strategy aligned with the UN’s SDGs.

Whether you’re enhancing shine, protecting colour, or elevating style, ALFAPARF Milano delivers professional-grade results with joy, confidence, and integrity.