A Glowing Success – Highlights from the Launch of ALFAPARF Milano at Stylz

A Glowing Success – Highlights from the Launch of ALFAPARF Milano at Stylz

 

On Saturday 3rd May, we rolled out the red carpet—literally—and celebrated one of our most exciting milestones to date: the official launch of ALFAPARF Milano at Stylz! From the Italian-inspired sparkle to the unbeatable vibe in the salon, our event was a full celebration of creativity, colour, and connection.


Here’s a look at what made the night unforgettable and what makes the ALFAPARF Milano range our new go-to for colour and care.

 

The Red Carpet Gala Event

Stylz was transformed into an elegant red carpet affair, with guests arriving dressed to impress and ready to experience a night of glamour, luxury, and style. Champagne flowed, Tūī Street Gin kept the cocktails coming, and the energy in the room was electric. Our hair transformations, and exclusive product previews showcased just how transformative the ALFAPARF Milano brand truly is.


Introducing ALFAPARF Milano Colour

 

This isn’t just colour—it’s science and style fused into one.

The ALFAPARF Milano Colour Line offers:

  • Exceptional shine
  • Long-lasting vibrancy
  • Superior grey coverage
  • Low-ammonia formulas

 

Our stylists were blown away by how effortlessly the shades blend, and our clients couldn’t stop raving about the soft, glossy finish. Whether you’re after bold fashion tones or natural lived-in blondes, this range delivers every time.

 

Semi Di Lino: Luxury Haircare Reimagined

Post-colour care is just as important, and that’s where Semi Di Lino steps in. This premium line is rooted in linseed extract and urban defense technology, giving hair unmatched protection and brilliance.


Our new faves include:

  • Semi Di Lino Moisture – for dry, thirsty hair needing bounce and hydration
  • Semi Di Lino CURLS – extensive range for curly hair 
  • Semi Di Lino Diamond – for normal hair seeking shine and vitality



Every bottle smells divine and delivers salon results at home. It’s no wonder so many of our guests walked out with a few in hand!

 

Sublime Range: The Ultimate Touch of Elegance

For those wanting a bit extra, the Sublime line adds that final polish. Think exceptional oils, multi-purpose treatments, and instant radiance. It’s a treat-yourself range that enhances your hair’s natural beauty without weighing it down.


The stand-out from the evening? The Cristalli Liquidi—a universal beauty fluid that left every client’s hair silky and luminous. A little goes a long way, and the glow is real.

 

Thank You for Celebrating With Us

 

A huge thank you to our clients, team, and supporters for making this launch so special. This was more than a product reveal—it was a celebration of how far we’ve come, and the exciting things ahead for Stylz.


Whether you want to try a new shade, upgrade your at-home care, or simply experience the glow of ALFAPARF Milano, we’re ready for you.


Come in, let’s get you glowing.

Book your colour consult today or visit our website to shop the new ALFAPARF Milano retail ranges online.

To to our instagram/facebook pages for Shots captured on our night

 

 

Back to blog

Leave a comment